Friday, May 20, 2011

Oh, Oh, Oh, it's Magic

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What happens when you bring together the not-really-snooty up-and-coming winos from The Oregon Wine Blog and the beer prowess of the [BW] Beer Blog?  No, it's definitely not a drunken love child; get your mind out of the gutter.  You get a little thing I like to call "synergy", also known as Semi-pretentious enthusiasts of wine, beer, and spirits of the West Coast.  That's this site.  Magic.

Sober followers of The Oregon Wine Blog certainly realize that we've covered more than Oregon and more than wine for a number of years.  As we expanded more and more into Washington, a number of readers asked whether we were going to broaden in name and scope.  No, I responded, I'm too lazy to rebrand and Rick's already redesigned the Blog twice.  Then we picked up a California Correspondent, and I moved to Washington.  Ironic, no?  So here I sit, wine glass in hand, writing the post announcing the launch of our new site: WestToast.  The rest, they say, is history.

The West Coast is a special place - the connection between people, place, and the spirit of wine, beer, distilled beverages, and culinary excellence in the region tell a compelling story.  From this story comes, a new online publication with a mission to make fine wine, craft brew, local spirits, and regional cuisine fun, sexy, and approachable for the next generation.

Don't worry, we've retained much of the writing staff as well as the witty, conversational format of The Oregon Wine Blog. WestToast recognizes a broadened scope both geographically and topically by covering wine, beer, spirits and cuisine in California, Oregon, Washington and Idaho, and we've picked up some new staff and ideas along the way.

So there's the scoop.  Welcome, enjoy, and let us know if you have feedback or ideas!

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